ArtInvestment, Inc. offers a full array of marketing efforts, public relations, and promotional services designed to provide the most exposure for the dollars spent. We use sophisticated techniques gleaned after years of experience complete with metrics to measure results. We are specialists in social media fully using state of the art promotion through the vehicles of Facebook and Twitter in addition to conventional print media such as journals, newspapers, and art related newsletters. Our forte is getting the word out and coordinating all logistics from gallery showings to sales.
Marketing Plan
At ArtInvestment, Inc. we begin by developing a thorough six month duration marketing plan. Such plan is integrated with social media, print advertising, personal contacts we have in the industry, portfolio preparation, and leave behind brochures of works. A schedule of press releases (samples provided below) will also be prepared and strategically released to the appropriate outlets. The plan will also provide a frank assessment of our opinion of the potential value of artwork as a result of a market study that we will conduct of similar style, size, and genres. Of importance, we will work within your budget and keep strict metrics to judge the efficacy of our efforts.
Website
We will create a website for you and secure a domain name appropriate to your practice. Your domain name is integral to the marketing efforts. We will provide all of the appropriate metatags to ease the search of this site on the most common search engines.
We will establish a Twitter account for you and during our first phase of our marketing plan, we will control this account to only permit salient information and photographs of your work or operations.
Our services usually commence with developing your own Facebook page to serve as a platform for showing your artwork, gallery showings, and sales - all designed to professionally and thoroughly position you and your talent. We will photograph your artwork, reduce the photos to scanned images or direct digital files, design your Facebook Wall, and display the artwork. We also provide a monitoring service of postings from interested parties, friends, patrons, and collectors.
SAMPLE PRESS RELEASE: CORPORATE LEASING PROGRAM
ArtInvestment, Inc.
330 East 50th Street
New York, New York 10017
Release: Immediate
Contact: Stella de Stefanis
Telephone: (212) 473 2300
IVI International, Inc. Announces New Corporate Art Leasing Program
NEW YORK - IVI International, Inc., a leading consultancy of real estate investment for institutional mortgagees and investors, is announcing a new Corporate Art Leasing Program. The recipient of the artwork is a non-profit 501(c) 3, specifically established by ArtInvestment, Inc. for this leasing program. Since it is a non-profit 501(c) 3, it is meant to be educational and charitable. This new and exciting initiative offers employees and clients the opportunity to enjoy and learn about original works of arts produced by local artists and that are sought by prominent collectors.
"This is a fantastic opportunity to surround our employees and visiting clients with the best works of art produced by young, contemporary artists from the New York Metro area," says Adam Levin, president of IVI International, Inc., "not only will this program be enjoined by building occupants and visitors, but it will give these upcoming artists the recognition they deserve and hopefully result in some sales, as well," stated Mr. Levin.
In order for artists to be selected for this program, their work will undergo the artistic and critical observations of ArtInvestment, Inc. This process includes a personal interview with the artist. Works will be displayed for a period of three months and then there will be a rotation of new artists brought into the corporate headquarters. In total, this will be a nine month leasing program. Artwork on display will be offered for sale and the prices will be established by a certified art appraiser conducted under the auspices of ArtInvestment, Inc. 10% of the sales proceeds will be donated to the local, zip code 10017, YMCA. ArtInvestment, Inc. has also agreed to reduce their typical 50% commission on artwork sales to only 35%.
SAMPLE PRESS RELEASE: GALLERY RECEPTION
ArtInvestment, Inc.
330 East 49th Street
New York, New York 10017
Release: Immediate
330 East 50th Street
New York, New York 10017
Contact: Stella de Stefanis
Telephone: (212) 473 2300
Samantha Taft Reception at the Roxbury Gallery
Roxbury, NY - The Roxbury Guild for the Arts is please to announce that there will be a showing of the of local artist Samantha Taft starting Friday October 25, 2013 and it will be running for two weeks. A reception, complete with light refreshments and for d'oeuvres and attended by Samantha, will commence Friday evening at 7:00pm. The first 50 attendees will receive an autographed copy of her book depicting her artwork entitled Samantha of Roxbury.
Samantha is locally known for her use of incorporating nature in her artwork, whether this be via the mediums of painting or sculpture. In addition, Samantha donated her time and artistry for the mural that is displayed in the local firehouse. The actual figures of the firefighters and first responders shown are members of the community, Don Ballard and Steve Hinckley.
Nature's Nest
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